WE ARE UNREST

We unleash world-changing brands upon a planet calling for change.

We support founders ready to re-imagine what business can do for  planet and people. Companies at the forefront of innovation and change, creating supportive cultures to grow and succeed. These companies are future-ready. Unrest will be the institution launching the most successful of them.

Our Investment Thesis

The new generation is increasingly demanding in buying from - and working for - ethical companies with purpose.

The companies that will succeed are those who attract the most consumers and the best talent - by being built in a new, impact-first mould.

In a world that is shying away from consumer investments, we are doubling down on backing the next generation of consumer unicorns.

We Are Specialists

Impact Consumer 

We focus on B2C & B2B2C businesses that address the UN's Sustainable Development Goals in service of the planet and its people.

Accelerator 

We run a best-in-class accelerator platform that provides our fund with high quality, robustly diligenced dealflow and its investees with hands-on support.

Diverse Founders

We select top-tier founders regardless of gender, ethnicity or other protected characteristics - although our experience has shown that diverse individuals are more likely to demonstrate outstanding founder behaviours.

The Fund in a Nutshell

The fund will invest in companies coming through the Unrest accelerator. These are companies on which we have conducted extensive due diligence - having worked with them daily for months - and which have benefited from best-in-class support in building brands poised for growth.

Geographic Focus

UK-Based

Stage

Pre-seed + Seed

Size of Fund

£20M

No. Of positions

80-100

Traction to date

60

Portfolio Companies

£110M

Collective Enterprise Value

62%

of our companies have at least 1 female founder

48%

of our companies are founded by immigrants

10%

of our companies have an LGBTQIA+ founder

43%

of our portfolio are referred from alumni

Trusted by the Founders of the Future

Portfolio Highlights

  • Citizens of Soil

    Award-winning extra virgin olive oils from female farmers who farm regeneratively. Packaged in a UK-first refill model. £1.9M ARR, 300% YOY growth.

  • NX10

    Technology transforms data about physiological interactions with devices into actionable insight into the user's cognitive state—£ 15M valuation.

  • Bold Bean

    Bold Bean Co is on a mission to ignite a worldwide passion for legumes - reducing meat consumption and fixing soil health - with their exceptional organic products. 

  • Happity

    The UK's biggest and most-loved platform for baby and toddler activities, combatting parental loneliness. 2.6m parents searching the site, with 170k+ registered. Processing £2M+ of bookings annually for 6k+ providers.

  • My Pocket Skill

    Award-winning edtech/fintech that helps young people earn money and become financially capable. Key partnership with Lloyds.

  • Bea Fertility

    Béa Fertility is revolutionising family planning with its at-home fertility kit, offering an alternative to traditional In vitro fertilisation (IVF) and Intrauterine Insemination (IUI) procedures. £3.3M raised and invested in by Octopus Ventures, JamJar, and Forward Partners.

Meet Our Team

  • Orr Vinegold

    CO-FOUNDER / GP

    Orr brings over 10 years of senior consumer marketing leadership, with experience spanning from large FMCG giants like L'Oreal and Procter & Gamble to high-growth scaleups such as Little Moons (Series B) and Vertical Future (Series A).

    Orr also serves as an experienced Non-Executive Director (NED) on the boards of Capital Enterprise and numerous consumer startups, where he provides strategic guidance and oversight to help these companies navigate their growth journeys.

  • Pan Demetriou

    CO-FOUNDER / GP

    Pan has over 10 years of experience in strategy and operations roles within high-growth startups and accelerator institutions. Before joining Unrest, he led the Fund and Global Operations for Entrepreneurs First, Europe's leading deep-tech accelerator and fund. He has also led operations at Tech Nation, has served as a management consultant at PwC, and holds an MEng from the University of Cambridge.

    As one of the two co-founders of Unrest, Pan is responsible for the process of sourcing and selecting the UK's most ambitious impact founders to join Unrest.

  • Sayaka Wakita

    SENIOR CAPITAL GROWTH AND INVESTMENTS MANAGER

    At Unrest, Sayaka is responsible for sponsorships and fundraising for the firm's venture capital fund.

    Before joining Unrest, Sayaka was a ballerina and graduated from Harvard University. She also worked as a management consultant in Tokyo and London at Ernst & Young (EY).

    Passionate about the intersection of profit, impact, and philanthropy, Sayaka is also the co-founder of the Worldwide Educational Corporation in Japan and the Opera House Foundation in Germany. She is also a former member of the Global Shapers Community (World Economic Forum).

  • Andy Kemp

    HEAD OF PARTNERSHIP

    Andy has almost 15 years experience in forging meaningful partnerships that create value for both partners and communities. He believes that great business outcomes don’t have to come at the expense of social responsibility; rather, they can fuel one another.

    As Head of Partnerships, it is Andy’s role to ensure that Unrest’s partners derive maximum value from engagement with the impact community.

  • Liesa Miller

    SOURCING & SELECTION

    Liesa is a growth marketing strategist with a strong background in brand and design, having worked for global lifestyle brands such as Matchesfashion, Zara, and Bumble.

    Over the past decade, she has held senior marketing roles at startups and scale-ups across various sectors, including Dating, Greentech, and Fintech.

    At Unrest, Liesa is responsible for sourcing and selecting the most impactful startup founders to join Unrest's flagship accelerator program.

  • Anas Hassan

    ASSOCIATE DIRECTOR

    Anas has over 20 years of experience helping businesses tackle complex strategic challenges, particularly in the financial services/fintech, manufacturing, and sports sectors.

    Since joining Unrest in January 2021, he has played a key role in building and delivering the program, as well as contributing to the sourcing and evaluation of cohort companies, investor outreach, and other strategic initiatives.

  • Poppy Wakely

    COMMUNITY MANAGER

    Poppy leads all community initiatives at Unrest, connecting founders, alumni, and partners through events and member-led projects. She ensures founders get lasting value by fostering collaboration, celebrating successes, and keeping alumni engaged.

    Previously, she led the community and resettlement programme at Ella’s, managing 50+ projects that supported survivors of trafficking. With a strong people-first approach, Poppy brings that same energy to Unrest—building a vibrant, supportive ecosystem where impact-driven founders and brands can thrive.

Get in touch.

fund@unrest.co.uk

102-108 Clerkenwell Rd
London, EC1M 5SA