WE ARE UNREST
We unleash world-changing brands upon a planet calling for change.
We support founders ready to re-imagine what business can do for planet and people. Companies at the forefront of innovation and change, creating supportive cultures to grow and succeed. These companies are future-ready. Unrest will be the institution launching the most successful of them.
Our Investment Thesis
The new generation is increasingly demanding in buying from - and working for - ethical companies with purpose.
The companies that will succeed are those who attract the most consumers and the best talent - by being built in a new, impact-first mould.
In a world that is shying away from consumer investments, we are doubling down on backing the next generation of consumer unicorns.
We Are Specialists
Impact Consumer
We focus on B2C & B2B2C businesses that address the UN's Sustainable Development Goals in service of the planet and its people.
Accelerator
We run a best-in-class accelerator platform that provides our fund with high quality, robustly diligenced dealflow and its investees with hands-on support.
Diverse Founders
We select top-tier founders regardless of gender, ethnicity or other protected characteristics - although our experience has shown that diverse individuals are more likely to demonstrate outstanding founder behaviours.
The Fund in a Nutshell
The fund will invest in companies coming through the Unrest accelerator. These are companies on which we have conducted extensive due diligence - having worked with them daily for months - and which have benefited from best-in-class support in building brands poised for growth.
Geographic Focus
UK-Based
Stage
Pre-seed + Seed
Size of Fund
£20M
No. Of positions
80-100
Traction to date
60
Portfolio Companies
£110M
Collective Enterprise Value
62%
of our companies have at least 1 female founder
48%
of our companies are founded by immigrants
10%
of our companies have an LGBTQIA+ founder
43%
of our portfolio are referred from alumni
Trusted by the Founders of the Future
Portfolio Highlights
Meet Our Team
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Orr Vinegold
CO-FOUNDER / GP
Orr brings over 10 years of senior consumer marketing leadership, with experience spanning from large FMCG giants like L'Oreal and Procter & Gamble to high-growth scaleups such as Little Moons (Series B) and Vertical Future (Series A).
Orr also serves as an experienced Non-Executive Director (NED) on the boards of Capital Enterprise and numerous consumer startups, where he provides strategic guidance and oversight to help these companies navigate their growth journeys.
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Pan Demetriou
CO-FOUNDER / GP
Pan has over 10 years of experience in strategy and operations roles within high-growth startups and accelerator institutions. Before joining Unrest, he led the Fund and Global Operations for Entrepreneurs First, Europe's leading deep-tech accelerator and fund. He has also led operations at Tech Nation, has served as a management consultant at PwC, and holds an MEng from the University of Cambridge.
As one of the two co-founders of Unrest, Pan is responsible for the process of sourcing and selecting the UK's most ambitious impact founders to join Unrest.
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Sayaka Wakita
SENIOR CAPITAL GROWTH AND INVESTMENTS MANAGER
At Unrest, Sayaka is responsible for sponsorships and fundraising for the firm's venture capital fund.
Before joining Unrest, Sayaka was a ballerina and graduated from Harvard University. She also worked as a management consultant in Tokyo and London at Ernst & Young (EY).
Passionate about the intersection of profit, impact, and philanthropy, Sayaka is also the co-founder of the Worldwide Educational Corporation in Japan and the Opera House Foundation in Germany. She is also a former member of the Global Shapers Community (World Economic Forum).
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Andy Kemp
HEAD OF PARTNERSHIP
Andy has almost 15 years experience in forging meaningful partnerships that create value for both partners and communities. He believes that great business outcomes don’t have to come at the expense of social responsibility; rather, they can fuel one another.
As Head of Partnerships, it is Andy’s role to ensure that Unrest’s partners derive maximum value from engagement with the impact community.
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Liesa Miller
SOURCING & SELECTION
Liesa is a growth marketing strategist with a strong background in brand and design, having worked for global lifestyle brands such as Matchesfashion, Zara, and Bumble.
Over the past decade, she has held senior marketing roles at startups and scale-ups across various sectors, including Dating, Greentech, and Fintech.
At Unrest, Liesa is responsible for sourcing and selecting the most impactful startup founders to join Unrest's flagship accelerator program.
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Anas Hassan
ASSOCIATE DIRECTOR
Anas has over 20 years of experience helping businesses tackle complex strategic challenges, particularly in the financial services/fintech, manufacturing, and sports sectors.
Since joining Unrest in January 2021, he has played a key role in building and delivering the program, as well as contributing to the sourcing and evaluation of cohort companies, investor outreach, and other strategic initiatives.
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Poppy Wakely
COMMUNITY MANAGER
Poppy leads all community initiatives at Unrest, connecting founders, alumni, and partners through events and member-led projects. She ensures founders get lasting value by fostering collaboration, celebrating successes, and keeping alumni engaged.
Previously, she led the community and resettlement programme at Ella’s, managing 50+ projects that supported survivors of trafficking. With a strong people-first approach, Poppy brings that same energy to Unrest—building a vibrant, supportive ecosystem where impact-driven founders and brands can thrive.
Get in touch.
fund@unrest.co.uk
102-108 Clerkenwell Rd,
London, EC1M 5SA