An Introduction to IIOH

IMPACT INVESTING ACCOUNTS FOR LESS THAN 2.5% OF ASSETS UNDER MANAGEMENT IN EUROPE

A major obstacle is the perception that return on investment and the creation of positive impact are incompatible. Data shows this is a myth.

During IIOH, we connect 100 high-growth impact founders with Europe’s most active VC funds giving founders the chance to gather high-quality feedback, build important relationships and take crucial first steps towards investment.

IIOH #1 - NUMBERS

400

APPLICANTS

103

FINALISTS

52

VC FUNDS

195k

SOCIAL MEDIA IMPRESSIONS

SUPPORTED BY

IIOH #1 - SPONSOR RESULTS

1. Outperformed on Lead Target by 406%

For one of our sponsors, we exceeded conversion targets by 406%, thanks to a strategic approach tailored to founders' purchase journeys. This success was driven by three custom email flows designed to address the unique needs of different user segments. For new users, we crafted onboarding flows that highlighted the value of sponsor’s services, building trust and encouraging first-time conversions. For existing users, we focused on upselling by showcasing premium offerings and advanced features that aligned with their growth goals.

2. Conversion Targets Reached in One Single Email

We successfully reached one sponsor’s targets with a single, impactful email campaign. This campaign was strategically timed to maximise engagement and highlighted four key benefits and applications of their services for startup founders. By tailoring the message to address the specific needs and interests of the IIOH applicants, the email achieved exceptional resonance. The response was highly positive, reaching the lead target within just a few hours of release.

3. Hundreds of Custom Data Insights Unlocked

IIOH unlocked hundreds of valuable data points for our sponsors, offering deep insights into the startup ecosystem. Through the application process for IIOH, founders provided detailed responses on topics such as business stage, amounts raised to date, and more. Sponsors gained access to this rich data set, tailored to their specific package. Notably, our headline sponsor leveraged the opportunity to ask a series of custom questions to all 400 applicants, gathering precise insights into user behaviour, purchase patterns, and competitor dynamics.

IMPACT <> INVESTOR OFFICE HOURS #2

1. Office Hours

Impact <> Investor Office Hours (IIOH) is a proven concept designed to support impact founders on their fundraising journey.

Following the success of our first edition—attracting 400 applications and participation from top tier VC funds—our goal is to support UK-based early-stage impact founders in achieving investment readiness.

We expect upwards of 500 applicants in the next cycle, providing us with rich data, insights, and highly qualified leads that we can share with our partners.

2. In-person Events

As part of the 2nd edition of Impact <> Investor Office Hours, we’re hosting a live pitching competition and networking event, where 10 IIOH finalists will have the chance to compete for a £5,000 award prize—bringing together top investors, founders, and industry leaders.

We can deliver value to our anchor partners through visibility and attendance at our event.

3. Founder Education

At IIOH, our mission is to help founders build better businesses. Throughout the three-month promotion of IIOH, we deliver high-value, results-driven content that benefits both founders and our sponsors. Our approach ensures that sponsored content isn’t just promotional—it’s educational, actionable, and impactful.

So far, we’ve successfully engaged founders through targeted email campaigns, LinkedIn content, and interactive webinars, driving meaningful connections and tangible results for our partners.

Unrest in 130 seconds

60

ALUMNI COMPANIES

3000+

IMPACT COMMUNITY

500+

INVESTOR NETWORK

Meet the Team


  • Co-Founder

    Pan has over 10 years of experience in strategy and operations roles within high-growth startups. Before joining Unrest, he led the Fund and Global Operations for Entrepreneur First, Europe's leading deep-tech accelerator and fund.

    As one of the two co-founders of Unrest, Pan is responsible for the process of selecting the UK's most ambitious impact founders to join the program and is also overseeing plans to raise Unrest's own VC fund.


  • Sourcing & Selection

    Liesa is a growth marketing strategist with a strong background in brand and design, having worked for global lifestyle brands such as Matchesfashion, Zara, and Bumble.

    Over the past decade, she has held senior marketing roles at startups and scale-ups across various sectors, including Dating, Greentech, and Fintech.

    At Unrest, Liesa is responsible for sourcing and selecting the most impactful startup founders to join Unrest's flagship accelerator program.


  • Co-Founder

    Orr brings over 10 years of senior consumer marketing leadership, with experience spanning from large FMCG giants like L'Oreal and Procter & Gamble to high-growth scaleups such as Little Moons (Series B) and Vertical Future (Series A).

    Orr also serves as an experienced Non-Executive Director (NED) on the boards of consumer startups, where he provides strategic guidance and oversight to help these companies navigate their growth journeys.

  • Associate Director

    Anas has over 20 years of experience helping businesses tackle complex strategic challenges, particularly in the financial services/fintech, manufacturing, and sports sectors.

    Since joining Unrest in January 2021, he has played a key role in building and delivering the program, as well as contributing to the sourcing and evaluation of cohort companies, investor outreach, and other strategic initiatives.